“If it doesn’t serve the purpose of the story or help engage the audience, then it’s got to go,” says Park. This is one of the most important steps, so be selective. This stage is also where you develop the story and sequence of your clips. “So I like to work on those parts first and then fill in the middle later.” “The beginning is very important to capture people’s attention, and the ending is also important because that’s where your call to action or the final takeaway is,” says Park. A storyboard can be frame-by-frame sketches, notes on the story progression, or anything in between. Storyboarding is when you map out the shape of the video. Every clip you select while editing should tie back to your video’s core purpose. Park recommends you keep two separate folders for your B-roll clips - one for the climax moments and one for rest of the footage.īefore you dive in, make sure you're crystal clear on who your audience is and why people should care about the video. You can organize it by file type, such as a folder for audio files including sound effects, voice-overs, and background music. Below is an example workflow you could follow.Īn organized workspace is the most efficient workspace, especially when you have lots of video clips to juggle. It can be easy to get hung up on creative choices and details when you first start editing, so stick to the essentials and come back to the creative pieces later. “Get into the rhythm of creating videos systematically first, and then work on the creativity after,” advises Park. Once you have all your clips, you can go about editing however you want. If you want, you can even sync beats or peaks in the audio with your clips to emphasize certain parts of your story. You want your music to add to the experience rather than distract or even detract from it. Make sure your audio complements the mood and narrative arc of your video. Music plays a huge role in how viewers will interpret your video. For instance, you’ll want a vertical aspect ratio for an Instagram Reel, but a landscape video for your YouTube channel. The more shot types you can offer, the more visually compelling your story will be.Ĭreate for the platform where the montage will live.ĭetails like length and video format can shift depending on where you plan to upload your montage, so do what you can to optimize your video for its intended home. If all of your clips direct the eye from left to right, switch it up and make the viewer’s eye travel in other directions. Go from wide shots to tight shots, balance people with things, or speed up and slow down your clips to play with pacing. Lead with strong shots and you’ll have a much better chance of retaining viewers’ interest from beginning to end. So engage the audience as much as possible as quickly as possible,” says Park. “In the 21st century, we have an attention span shorter than a goldfish - nine seconds.
Just like a good book starts out with a hook to draw you in immediately, a montage should kick off with a shot that makes the viewer want to keep watching. The establishing shot (or first frame) of your video will set the scene, tone, and feel for the rest of the montage.
“The middle of your montage should complement these and tell people why they should purchase from you or take interest in your solutions.” “Identify or highlight a conflict in the beginning and provide a resolution at the end,” says Park. To effectively use a montage for marketing, highlight the audience’s problem and present a solution to it with your brand, product, or service.
This form of video can help tell the story of the day, trip, or event in a natural way that doesn’t feel overly produced. Travel videos, weddings, and any events you want to remember or showcase in the future are perfect for a montage. A montage also makes a great YouTube video intro.
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Whether you show a series of clips of a cityscape or spring foliage in bloom, a montage is a great way to immerse viewers in your world and convey more than a traditional transition. When you switch the setting or date of a scene, you need to orient your viewers in the new scene, or they will be lost without context. While you can see this technique in many of your favorite films, you can also use it yourself to tell stories, like a fitness transformation or a child growing up. With a montage, you can show the passage of time without actually taking up all the time. A montage is a great way to give viewers the general sense of story progression over time, without skipping ahead entirely or slowing down to show each moment.
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